We live inside the systems we build. They learn from us, but not always what we intend. Every interface, every algorithm, every design choice carries a silent assumption about what a person is—and what a person should be. Vice Versa exists to examine that feedback loop: how technology, language, and design shape our inner lives, and how our behavior reshapes them in return.
It’s not a blog about “tech.” It’s a publication about what technology reveals. That means we cover software, yes, but also language, habits, institutions, and incentives. Anything that behaves like infrastructure for thought.
This project is both analytical and personal. We borrow from philosophy, cognitive science, and culture, but the goal is simpler: to see clearly what we’ve made, and what it’s making of us.
Sometimes we end up in the weeds of interface design. Sometimes we find ourselves discussing Kierkegaard, Craigslist, or cortisol levels. The point isn’t to tidy things up. It’s to surface what was hidden, name what was implicit, and leave you seeing your environment just a bit more clearly than before.
We believe:
- Optimization is never neutral.
- Design is always moral.
- Language is foundational.
- And most importantly, everything is reversible, or at least worth reexamining.
We don’t write to reject technology or to idealize the past. We write to notice. To pause before the next version ships. To think about what our systems are optimizing for, and whether those optimizations serve the people who built them.
Vice Versa is a publication about the mirror we’re standing in front of—and what it means to keep looking.
Stay with us as we keep looking.